Role of E-Marketing on Industrial Products :A Case Study on a Mill in Zliten

Abstract

This study aimed to identify the role of electronic promotion in enhancing industrial products at Zliten Grain Mill and to analyze its level of activation through various promotional methods. The study relied on a sample of 25 employees, and data were collected using a standardized questionnaire with a three-point Likert scale. The results showed that electronic promotion has a positive and statistically significant effect on industrial products, as employees recognize its importance in enhancing sales and developing promotional plans, while noting shortcomings in administrative specialization and systematic planning. The study recommended establishing a specialized unit for electronic promotion, developing employee capabilities, and monitoring the impact of promotion electronically on a regular basis to ensure optimal benefit from these methods in enhancing the performance of industrial products