Social Media and Its Impact on Cultural Identity: A Field Study on Students of the Faculty of Media, Al-Marj Branch

Abstract

This study is descriptive research aiming to measure the impact of social media on the cultural identity of students at the Faculty of Media, Al-Marj branch. It employed the descriptive survey method to observe and analyze the phenomenon. An electronic questionnaire was designed, and targeted questions were sent to respondents via Facebook, using Google Drive. The study relied on a random sample by randomly selecting student groups, with the first 80 responses meeting the required conditions being chosen for analysis. The results were analyzed both qualitatively and quantitatively. The study showed that entertainment is the primary motive for using Facebook, with 68.8% of participants using it for this purpose, while communicating with friends ranked second as a reason for using Facebook at 53.8%. Additionally, 80% of participants use Facebook to follow the news, indicating the platform's importance as a source of information. A large number of users expressed concern that Facebook contributes to the isolation of local and Arab culture, despite its positive impact in promoting awareness of Arab and Islamic culture.